Responsibilities
Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions, and promotional events
Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor the progress of campaigns using various metrics and submit reports of performance.

Requirements
Experience as a digital marketing marketing executive or similar role
Good understanding of market research techniques, data analysis, and statistics methods
Knowledge of strategic planning principles and marketing best practices.
Proficient in MS Office and marketing software.
Familiarity with social media and web analytics (e.g., Web Trends).
Knowledge of graphic designing
Knowledge of search engine optimization
Social media marketing.
Experience with Google and YouTube Ad campaigns.

Expert Knowledge of Telecom Technologies
Extensive knowledge of computer hardware systems.
Familiarity with Radios and Microwave.
Knowledge of LAN and WiFi networks.
Ability to manage multiple sites
Good communication skills.
Ability to troubleshoot link issues
Knowledge of database and networking security systems.

KPI
Sales Revenue
Customer count
Customer lifetime value
Customer Acquisition Cost (CAC)
Churn (Customer Attrition Rate)
Engagement rate
Customer satisfaction using the Net Promoter Score (NPS)
Conversion rate
Marketing Return on Investment (MROI)